My own consultant and training company was founded based on 14 years of chief executive experience leading blue chip international corporations including Longman Education HK (Managing Director, Hong Kong), Warner Brothers Consumer Products (Vice President, Greater China & South East Asia), Mattel East Asia Ltd. (General Manager, Greater China) and Kalm's Gift Chain (General Manager), along with over 20 year of experience managing renowned brands such as Longman, Hello Kitty, Barbie, Forever Friends, and Loony Tunes.

Longman Education Hong Kong
Managing Director 2002-2006
      Set new sales/profit records
   Strengthened and secured market leadership
   Pioneered the setting up of the Education Services       team, a major breakthrough in the publishing       industry
   Pioneered the launch of Longman Electronic       Dictionary series, the first and only publisher to       introduce this new segment.
 
      Clippings & records 1 | 2 | 3 | 4 |
Warner Bros Consumer Products
Vice President, Greater China & South East Asia 2001
      Set new strategic direction for the region and       restructured the South East Asia team to optimize       operation efficiency
   Developed local appeal art programs to maximize       sales
   Successful launch of Harry Potter licensing       products
Tao Concept Ltd.
Founder & CEO 2000
      Recruited 6 investors to expand the company from a       2-member start up to a full size character creation       and production company
   Launch an innovative PR program with
      HKD5 Million worth of media exposure
   Business Consultant to Ms. Kan Yue Sai (靳羽西),       one of the most influential women in China, to       develop the Yue Sai Wa Wa from inception to       launch.
 
      Clippings & records 1 | 2 | 3 | 4 | 5 | 6 |
Mattel East Asia Limited
Regional General Manager, Greater China 1996-2000
      Set new sales/profit records
   Strengthened and secured market leadership in HK,       Taiwan & China
   Selected as Star GM internationally
   Restructured the affiliate in Hong Kong to maximize       operation efficiency
   Pioneered the setting up of the Asian Licensing       Division, first of its kind in Asia
   Penetrated into China via appointment of country       wholesaler
   Successful expansion of the Barbie collectible       segment via worldwide launch of Chinese Empress &       Chi Pao Barbie
 
      Clippings & records 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 |
Cosdel (Far East) Ltd - Kalm' s
General Manager 1993-1996
      Set new sales/profit records
   Strengthened and secured market leadership in the       gift/card industry
   Attained 1994 Gold Marketing Excellence Award in       1995
   Built the Forever Friends brand from scratch
   Pioneered the setting up of first international Hello       Kitty fan club
   Set up a licensing subsidiary - the first company       producing Forever Friends licensing products in Asia
 
      Clippings & records 1 | 2 | 3 | 4 | 5 |
   Gold Award winner HKMA/TVB 1994 Award for Marketing Excellence
   Judge HKMA/TVB 2003 Award for Marketing Excellence
   Organizing committee HKMA/TVB Award for Marketing Excellence (corporate) 2004 - present
   Organizing       committee/judge HKMA/TVB Award for Marketing Excellence (individual) 2005 - present
   Mentor Baptist University Mentee Program
Click HERE to visit annie's
company website
www.CEOmPower.com

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